About Dear Luca

We’re two friends, a teacher and a dad, who teamed up with a shared purpose: to create meaningful, kid-friendly stories that inspire children (and the grown-ups who love them) to make the world a little brighter every day. 

At Luca’s Brand, we believe in the power of storytelling to build courage, spark kindness, and nurture emotional intelligence. Our books are written with heart, designed to support young readers as they grow into compassionate and thoughtful humans. 

What started as a simple idea between friends has grown into a mission-driven series that encourages families to have big conversations about emotions, values, and the kind of people we hope to become. 

As part of our mission, a portion of every purchase goes toward helping children with type 1 diabetes gain access to life-saving medication and technology. This cause is deeply personal to us, and we are proud to turn each book into a small step toward better health equity for all kids.

We also believe in supporting educators. That’s why we offer free lesson plans and classroom resources to help teachers bring our stories to life and spark meaningful conversations about emotional growth. 

Thanks for being here. We’re so glad you’re part of the Luca’s Brand family. 

Our mission

Raising kind, brave humans, one story at a time

Dear Luca books give little ones the words for big feelings, and give grown-ups an easy way to start the conversations that matter. Every book also gives $1 to help children with type 1 diabetes get the care they need.

Stories with heartBravery, kindness and resilience, told in a way toddlers and preschoolers love.
Made for real familiesWritten by a dad and a teacher, with free lesson plans for home and classroom.
$1 from every bookDonated to Life for a Child, helping kids with type 1 diabetes around the world.

Meet the author

Hi, I'm Jordan, Luca's dad

As seen on Netflix's Love Is Blind, Season 9

You might know me from Love Is Blind, but the title I'm proudest of is Dad. My son Luca is the heart of everything we do here, and he's the reason these books exist.

Luca lives with type 1 diabetes. Our family has learned a lot about being brave, being kind and taking charge of tough days, and we wanted to share those lessons in a way little kids can feel. So I teamed up with my friend Miss R, a teacher, to write the Dear Luca series.

Today I'm a full-time advocate and media creator, sharing our journey and cheering on other parents who are raising kind humans. That's also why $1 from every book goes to Life for a Child, so more kids with type 1 diabetes can get insulin and care.

Thank you for reading with your little one. It means the world to us.

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